Branding, Marketing, PR and Publicity

These four words have been an integral part of my work and social media engagements. I didn’t learn it as a specialisation in university, just as a subject that was part of my business degree curriculum. When I started working in the financial services industry 10 years ago, the nature of the industry taught me many real life work experiences relating to branding, marketing, public relations and publicity.

They were extended into my social media exploration adventure, from a social media consumer in 2006 to a social media influencer today. The branding, marketing, public relations, publicity and a bit of fame doesn’t fall from the sky. They were built through lots and lots of hard work, sweat, tears with emotions going high and low at different cross roads in time.

My Hokkaido Photographers Invitation Program in November 2014 was probably my maiden start into a higher level of branding, marketing, public relations and publicity. I was very grateful and full of gratitude for everybody that had supported me in this journey.

Fast forward into the May 2015, having a management and leadership role in my family business. I began to apply my various experiences in branding, marketing, public relations and publicity to my organisation. This efforts took a while and it began to see some fruits of labour from them. As I began to enter the third quarter of 2015, there are a number of events/things (3 to 4 of them) happening in the month of May and June, that puts me, my work, photography and social media sharing into a bigger limelight.

I would not know how I would feel when the 3 to 4 events/things come in, the excitement, anxiety and euphoria. Nevertheless, I must always remind myself to remain humble, down to earth, continue to learn and improve. I must not let fame get into my head.

Had I finally make it? Maybe Not Yet, I still have a lot more to learn, improve, grow and lead. Yes, I have punched through this level and can hold my head up high, to reach a top and see that my journeys ahead are going to be even higher and bigger summits, for me to carry on forward and conquer them.

Will you walk with me?

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